working towards a brief Unit 5

Click on the links and read about what is a media brief http://www.intvgroup.org/userguide/ intv-in-practice-the-media-buying-process / www.gotomedia.com/downloads/sample_creative_brief.rtf

I n order for you to understand the different types of briefs, you will initially do some research and write up a brief description of the following: What is a media brief? A  media brief  is a document which summarises a client's communications strategy and/or campaign objectives and requests solutions to meet its objectives. It may be circulated by the client or its  media  agency to  media  owners, who respond with proposals outlining how they intend to achieve the clients' objectives. Part 1 Understand the requirements of working to a brief Structure of briefs:  contractual;  negotiated;  formal;  informal;  commission;  tender;  cooperative brief;  competition Create a post and title the post "Different types of Briefs' Part 2 For the second part, I would like  for you to explain : Reading a brief:  Please read this statement: 'recognise nature of and demand implici...

Unit 5: Working to a Brief in the Creative Media Industries Unit  Aim and purpose This unit aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self-evaluation on completion of the work. Unit introduction A good deal of work in the media industries, especially in the case of small to medium size companies and freelancers, is done to a brief for a client. It is, therefore, vital for entrants to the industry to understand the requirements of working to a brief, whether one negotiated by a company or individual with a client, or one set as a competition. Common types of brief would include, for example, one for a corporate or marketing programme, a website, an audio guide, or artwork for a computer game. The client might be a large multinational company or a local small business but whoever it might be the skills involved in producing a media pr...