Unit 5: Working to a Brief in the Creative Media Industries Unit Aim and purpose This unit aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self-evaluation on completion of the work. Unit introduction A good deal of work in the media industries, especially in the case of small to medium size companies and freelancers, is done to a brief for a client. It is, therefore, vital for entrants to the industry to understand the requirements of working to a brief, whether one negotiated by a company or individual with a client, or one set as a competition. Common types of brief would include, for example, one for a corporate or marketing programme, a website, an audio guide, or artwork for a computer game. The client might be a large multinational company or a local small business but whoever it might be the skills involved in producing a media pr...
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