Introduction to Unit 5
Unit 5: Working to a Brief in the
Creative Media Industries
Unit
Aim and purpose
This unit aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self-evaluation on completion of the work.
Unit introduction A good deal of work in the media industries, especially in the case of small to medium size companies and freelancers, is done to a brief for a client. It is, therefore, vital for entrants to the industry to understand the requirements of working to a brief, whether one negotiated by a company or individual with a client, or one set as a competition.
Common types of brief would include, for example, one for a corporate or marketing programme, a website, an audio guide, or artwork for a computer game. The client might be a large multinational company or a local small business but whoever it might be the skills involved in producing a media product to a professional brief are broadly the same.
Dealing with a brief requires a range of skills including the business skills needed to negotiate one, the creative ability to come up with ideas, and the specific technical skills needed to realise those ideas. Good interpersonal skills are also needed, as there is a need to be able to enter into someone else’s mind to some extent in order to get to know what they really want. Moreover, it has to be said, relations with clients are not always straightforward or easy.
Learning outcomes On completion of this unit a learner should:
1 Understand the requirements of working to a brief
2 Be able to develop a planned response to a brief
3 Be able to apply a response to a brief
4 Be able to review work on completion of a brief
Aim and purpose
This unit aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self-evaluation on completion of the work.
Unit introduction A good deal of work in the media industries, especially in the case of small to medium size companies and freelancers, is done to a brief for a client. It is, therefore, vital for entrants to the industry to understand the requirements of working to a brief, whether one negotiated by a company or individual with a client, or one set as a competition.
Common types of brief would include, for example, one for a corporate or marketing programme, a website, an audio guide, or artwork for a computer game. The client might be a large multinational company or a local small business but whoever it might be the skills involved in producing a media product to a professional brief are broadly the same.
Dealing with a brief requires a range of skills including the business skills needed to negotiate one, the creative ability to come up with ideas, and the specific technical skills needed to realise those ideas. Good interpersonal skills are also needed, as there is a need to be able to enter into someone else’s mind to some extent in order to get to know what they really want. Moreover, it has to be said, relations with clients are not always straightforward or easy.
Learning outcomes On completion of this unit a learner should:
1 Understand the requirements of working to a brief
2 Be able to develop a planned response to a brief
3 Be able to apply a response to a brief
4 Be able to review work on completion of a brief
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